The Founder Framework
Start the free 7-day framework
Get The Founder Framework delivered to your inbox as a short series of focused emails.


A practical 7-day guide to help you get clear on what you’re building, who it’s for, and what your next real step should be.
This free framework is designed to help you slow down just enough to see what you’re actually building, why it matters, and where to focus next, without hype, pressure, or guesswork.
This free framework is designed to help you slow down just enough to see what you’re actually building, why it matters, and where to focus next, without hype, pressure, or guesswork.
This free framework is designed to help you slow down just enough to see what you’re actually building, why it matters, and where to focus next, without hype, pressure, or guesswork.
How it works
One email per day
You’ll receive one email each day for 7 days. Each email focuses on a single idea, so you’re never trying to think about everything at once.
One email per day
You’ll receive one email each day for 7 days. Each email focuses on a single idea, so you’re never trying to think about everything at once.
One email per day
You’ll receive one email each day for 7 days. Each email focuses on a single idea, so you’re never trying to think about everything at once.
Short, focused exercises
Each email includes one small exercise designed to help you think more clearly, not keep you busy. Nothing is theoretical or abstract.
Short, focused exercises
Each email includes one small exercise designed to help you think more clearly, not keep you busy. Nothing is theoretical or abstract.
Short, focused exercises
Each email includes one small exercise designed to help you think more clearly, not keep you busy. Nothing is theoretical or abstract.
Downloadable PDFs
Every day comes with a simple, well-designed PDF you can download and keep. These act as a working reference, not just notes you’ll forget about.
Downloadable PDFs
Every day comes with a simple, well-designed PDF you can download and keep. These act as a working reference, not just notes you’ll forget about.
Downloadable PDFs
Every day comes with a simple, well-designed PDF you can download and keep. These act as a working reference, not just notes you’ll forget about.
Work at your own pace
You can spend as little or as much time as you want on each day. There’s no expectation to rush or “keep up.”
Work at your own pace
You can spend as little or as much time as you want on each day. There’s no expectation to rush or “keep up.”
Work at your own pace
You can spend as little or as much time as you want on each day. There’s no expectation to rush or “keep up.”
No deadlines or pressure
If you miss a day, nothing breaks. You can pause, revisit, or move forward when it makes sense for you.
No deadlines or pressure
If you miss a day, nothing breaks. You can pause, revisit, or move forward when it makes sense for you.
No deadlines or pressure
If you miss a day, nothing breaks. You can pause, revisit, or move forward when it makes sense for you.
A clear outcome by day 7
By the end of the framework, you’ll have clarity on what you’re building, who it’s for, and what your next real step should be.
A clear outcome by day 7
By the end of the framework, you’ll have clarity on what you’re building, who it’s for, and what your next real step should be.
A clear outcome by day 7
By the end of the framework, you’ll have clarity on what you’re building, who it’s for, and what your next real step should be.
