Your 12 Week Accelerator

Week 1 is about getting clear on what you are building, who it is for, the problem it solves, and why that problem matters. Founders work on expressing their idea in plain language that anyone can understand. The focus is not on pitching or positioning, but on clarity of thinking and communication.

In Week 2, founders identify the key assumptions underlying their idea. This includes assumptions about the problem, the customer, and the behavior they expect. The goal is to move from belief to awareness by understanding which assumptions matter most and where evidence is missing.

Week 3 shifts focus from abstract users to one concrete customer. Founders work on describing a real person, their day, and where the problem shows up. This week emphasizes grounded understanding over theory, helping founders anchor their work in real behavior.

Week 4 is about deeply understanding the problem itself. Founders examine how the problem shows up in practice, how people currently work around it, and why it is painful enough to matter. The aim is to ensure the problem is worth solving before investing further effort.

In Week 5, founders begin shaping a solution in response to the problem they understand. This is not about feature lists or polished products, but about defining a simple, focused approach that directly addresses the core problem. The emphasis is on usefulness, not completeness.

Week 6 focuses on value from the customer’s perspective. Founders work on understanding why someone would care about this solution and what makes it meaningfully better than existing alternatives. This week helps clarify what truly matters to the user.

In Week 7, founders design small, practical steps to test their assumptions. The focus is on learning, not proving success. Founders decide what evidence would change their mind and how to gather it in a realistic, low-effort way.

Week 8 is about interpreting what founders are seeing. Not all feedback is equal, and this week helps founders distinguish between real signals and noise. The goal is to make better decisions based on what they learn, rather than reacting to every data point.

Week 9 helps founders decide where to focus next. Based on what they have learned, they assess what is working, what is unclear, and what should be deprioritized. This week is about making deliberate choices rather than spreading effort thin.

In Week 10, founders work on explaining their work clearly to others. This includes how they talk about the problem, the solution, and the progress they have made. The goal is clarity and coherence, not persuasion or performance.

Week 11 focuses on readiness for the next phase. Founders reflect on whether they are prepared to keep building, seek customers, explore partnerships, or pursue other paths. The emphasis is on honesty and realistic next steps.

Week 12 helps founders transition out of the program with clarity and calm. Founders define a simple plan for the next 30 days and identify the conversations that matter most. The focus is on continuity, not endings, and on carrying the work forward.