Week 07
Pick a metric and define a weekly ritual to understand progress.
Week 7 introduces validation as a learning process, not a test of success. Founders design small, realistic steps to gather evidence about their assumptions
The focus is on deciding what evidence would change their mind. This helps avoid collecting feedback that feels encouraging but does not inform decisions.
Founders are encouraged to choose validation steps that fit their stage and constraints, rather than copying what others have done.
By the end of Week 7, founders should have a plan for learning that feels achievable and purposeful.
