Week 02
Define your core customer and run simple interviews to gather evidence.
In Week 2, founders look beneath their idea to identify what they are assuming to be true. Every startup is built on assumptions, especially early on. This week helps founders see those assumptions clearly rather than treating them as facts.
The focus is on assumptions about the problem, the customer, and how that customer behaves. Founders work on separating what they believe from what they know, and on noticing where confidence is based on evidence versus intuition.
Rather than trying to validate everything at once, founders learn to identify which assumptions matter most. Some assumptions are low risk. Others, if wrong, would undermine the entire idea.
By the end of Week 2, founders should have a clearer sense of where uncertainty lives and which questions deserve attention first.
